Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of the profession today. However, it is sadly just a lot of jargon for most of your companion who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it vital for today’s business customer? We’re here to break it down for you in the simplest words possible.
Online Marketing will be just marketing of your items onto digital platforms so as to store onto your loyal consumers as well as increase easy reach to new potential target audience easily.
That is the software. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing can be a wider concept along with social media marketing in the sense that, all promoting platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing aside social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a connected with developing your website’s content in wherein allows the search engine’s algorithm to crawl and try out your website efficiently. It may be a way to get higher rankings planet search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it can help stand out among the sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these so as aid keep reminding them about their visit to your website.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a huge digital / Web site experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771